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ABOUT BE
BE by Nubia is committed to bold artistry and unapologetic self expression through hair education, styling services, and hair care products.
BE by Nubia brings together multigenerational learning and an unwavering passion for hair to push boundaries, empower self expression, and change the beauty world.
BE Academy
BE Hair Loft
BE Hair Care
holds a mirror up to Stylists who want to color outside the lines, elevate their craft, and find a work-life balance that reignites their passion for hair.
pushes the boundaries of personal discovery, giving clients a renewed sense of self through bold hair transformations.
is a revolutionary range of products committed to ultra-effective, cruelty free hair care for experts and hair lovers alike.
Spotlighting NUBIA
Nubia Bonilla has never been a rule follower. A forever short-on-time quick thinking Master Artist, it’s no wonder her relentless curiosity and contagious passion for hair led to the brand’s explosive success. BE by Nubia houses three core offerings, handing clients and Stylists alike an invitation to taste her innovative expression, technique mastery, and dynamic personality. Amidst unleashing her creativity and parenting two little ones, Nubia is constantly learning and growing – taking only the luckiest (and most passionate) along for the ride.
