BE ACADEMY
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Be Exceptional.
Command Unconventional.
The creative rebellion the industry’s been craving
Innovate + Liberate
for the color-obsessed who invite perfection and crave transformation
Where color and hair extensions are the catalyst for discovering your most authentic version of self. Aligned with the likes of OLAPLEX and Bellmai Extensions, BE Hair Loft leaves nothing on the table when it comes to epicurean dark hair transformations.
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BE HAIR LOFT
for the stylists who don’t play by the rules
Courageous education equals technique mastery (and very happy, high-paying clients). BE Academy calls for stylists who seek expansive success, standout skills, and a workload that makes time for creative recharge.
BREAK THE MOLD
BE ACADEMY
leading the charge of cruelty-free hair health innovation
Mastering the likes of toning, scalp health, and hydration with a turnkey hair care solution fit for the experts and the hair lovers alike.
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BE HAIRCARE
SPLIT ENDS WITH CONVENTION
Nubia Bonilla on disrupting haircare services as we’ve come to know them
Nubia Bonilla is renowned for her passion and encyclopedic knowledge of hair and everything that goes along with it. A second generation stylist and specialist in dark hair transformations – her ethos breaks boundaries and champions creative rebellion.
“Bold artistry begins with breaking free of the norm – going beyond the constraints of a manufacturer's instructions. It means coloring outside the lines and becoming in tune with your own set of skills, techniques and craft. It’s only then that you can unleash your full potential and make a mark in this industry.
YOU HAVE TO KNOW THE RULES TO BREAK THEM."
